Program
How the Partner Program works
Channel partners apply once in Account Hub, get approved, then sell and operate under their tier. Technology partners (cloud, SI, product integrator / OEM) start with partners@ until dedicated hub types land.
Step 1
Apply (channel) or contact (technology)
Channel: create an Account Hub Partner workspace (VAR, MSP, or Distributor). Cloud / CSP Edition: inquire at /product/csp. Other technology (SI, product integrator): email [email protected] — hub types for those tracks are not in v1.
Step 2
Pending review
Athena ops reviews channel applications and technology inquiries. Channel workspaces stay pending until approved — no wholesale until active.
Step 3
Get approved
Ops activates channel partner workspaces and assigns an initial tier (typically Registered). Technology agreements are case-by-case during Early Access.
Step 4
Sell, integrate & operate
Channel: customers, wholesale when Authorized, resources, Studio. Technology: embed/hosting paths per agreement; Studio for delivery and ops where relevant.
Eligibility
Channel: VARs, MSPs, and distributors with a legitimate business identity. Choose a partner type at registration; Athena ops validates and activates the workspace. Wholesale Checkout and rate cards require Authorized (or higher) after approval.
Technology: cloud providers, system integrators, and product integrators / OEMs email [email protected]. Dedicated partner_type values for those tracks are not in ADR-0017 v1 — intake is email until the hub expands. If you also resell or manage fleets, use channel apply with the closest type.
What v1 does not include
- Stripe Connect partner payouts or affiliate cash networks
- White-label partner domains or GA marketplace listings
- Public Lite amalgamation source SDK (OEM-under-agreement only)
- Self-serve in-app deal registration (use partners@ for now)